5 non-toxic and organic purple shampoo choices that are recommended and discussed in this article.
March 28, 2024

Unveiling the Magic of Organic Purple Shampoo: 5 High Quality and Non-toxic Picks For All Hair Tones

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icture this: a world where every hair shade radiates with ethereal luminosity. This is the promise of organic purple shampoo – a potion that eliminates brassy tones accompanying bleached, highlighted, or silver hair. Behind the hues lies a truth rooted in the principles of color theory and the power of nature.

In the endless market of hair care products, purple shampoo stands out as a unique elixir known for eliminating brassiness and restoring vibrancy to colored hair. But what makes it different from conventional shampoos, and why should we consider it? Join me on a journey of scientific inquiry and botanical wisdom as we uncover the truth behind the power of purple shampoo.

Table of  Contents

What Is Purple Shampoo, and What Is it Used For?

Purple shampoo is a pigmented shampoo designed to neutralize yellow and brassy undertones. However, we recommend natural purple shampoo for blonde (particularly platinum and colder tones), gray, and white hair the most. 

No matter your hair color, non-toxic purple shampoo is safe to use and can provide a complementing color boost from time to time. The purple pigments in the shampoo work by canceling out the yellow or orange tones seen in lightened or gray hair due to sunlight exposure or chemical processes. As Purple is positioned opposite yellow on the color wheel, it contrasts with and cancels out yellow most effectively. You can use your purple shampoo once or twice weekly or as often as needed. 

Chemicals to Avoid in Your Non-Toxic Purple Shampoo Search

When selecting the best purple shampoo for your hair, it is vital to avoid certain chemicals that may harm your health, hair, and the environment. Some common harmful substances in shampoos include:

  1. Parabens: These are preservatives used to prolong the shelf life of shampoo. They can cause hormone disruption.
  2. Sulfates: These are harsh detergents added to shampoo to help create a lot of lather. Examples are sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), which can strip hair of its natural oils and cause irritation.
  3. Phthalates: These are used as solvents in cosmetics and personal care products. They disrupt the body's endocrine activities and may adversely affect reproductive health.
  4. Synthetic fragrances: They often contain a mixture of chemicals, which may be harmful or irritating to the skin and respiratory system. 
  5. Artificial colors: Some shampoo colors may be derived from coal tar and other potentially harmful sources. 
  6. Silicones: Silicones are not toxic but can build up on the hair over time, leading to dullness and weighing it down. They can also create a barrier layer preventing moisture from getting deep into the hair shaft.
  7. Formaldehyde and formaldehyde-releasing preservatives: These chemicals are used as preservatives in some products, and their usage has been linked to cancer and allergic reactions.
  8. DEA (diethanolamine), MEA (monoethanolamine), and TEA (triethanolamine): These are ethanolamines that are used as pH adjusters and emulsifiers in shampoos. They may react with other ingredients to form carcinogenic nitrosamines.
  9. Propylene glycol: This is used as a solvent in some products and can cause skin irritation or allergies in some individuals.

To ensure that you get non-toxic purple shampoo, carefully read the ingredients of any purple shampoo before buying. Go for all-natural, organic brands certified as non-toxic by a reputable organization such as the EWG or SkinSAFE. Such purple shampoos are among the best for naturally gray hair, salt and pepper hair, and brassy hair. 

What Is Natural Purple Shampoo?

Natural purple shampoo is a type of hair care product formulated with ingredients from plant sources that help neutralize yellow undertones accompanying blonde, silver, or gray hair. It contains natural purple hue extracts and is free from artificial chemicals. They vary from the best purple shampoo for silver hair to the best for salt and pepper hair.

How do these products work without the synthetic chemicals of their counterparts? Well, natural purple shampoos substitute these harmful chemicals for naturally occurring ones that are just as effective and without the terrible side effects. Some of the active ingredients found in natural purple shampoos include:

  1. Purple botanical extracts: In place of synthetic dyes, natural purple shampoos use botanical extracts such as violet leaf extract, blueberry extract, purple hyacinth extract, etc. These purple pigments counteract the brassy or yellow tones in hair without using harsh chemicals.
  2. Coconut-based cleansers: The harsh sulfates such as SLS or SLES are replaced with gentle surfactants derived from coconut oil or other plant sources. These effectively remove dirt and impurities from the hair without stripping its natural oils.
  3. Essential oils: Natural purple shampoos substitute synthetic fragrances with the scented properties of essential oils. Essential oils like lavender, rosemary, and peppermint oil add a pleasant scent to the shampoo and have additional benefits such as scalp stimulation and promotion of hair growth.
  4. Hydrating oils: Natural purple shampoos may incorporate nourishing oils like argan, coconut, or jojoba oil to condition the hair. The oils replenish and trap moisture, leaving the hair feeling soft and smooth without the need for silicones. 
  5. Botanical extracts: Aloe vera, green tea extract, and chamomile extract may be included in natural purple shampoos for their antioxidant and soothing properties. These botanicals help to promote scalp health and protect the hair from environmental damage.
  6. Plant-based preservatives: Natural purple shampoos may use plant-derived preservatives such as vitamin E (tocopherol), rosemary extract, and grapefruit seed extract to extend the product's shelf life without relying on synthetic preservatives like formaldehyde. 

Guidelines to Ensure Your Purple Shampoo Is as Eco-Friendly as Possible

There are many good purple shampoos for natural hair out there. To ensure you choose a natural shampoo for white hair, blonde, and silver, make sure to:

  1. Check the ingredients: Keep an eye out for natural and biodegradable ingredients such as coconut oil and botanical extracts in the shampoo. Avoid products that contain synthetic chemicals, which can harm the environment.
  2. Minimal packaging: Opt for a shampoo with minimalistic and recyclable packaging or refill options. Excessive plastic bottles increase the waste load on the ecosystem.
  3. Choose cruelty-free and vegan formulas: Go for a purple shampoo that is not tested on animals and contains no animal-derived ingredients. You can verify this with certification from PETA or Crueltyfree.
  4. Support sustainable brands: Support brands that prioritize sustainability throughout their production process. Look for brands with ethically sourced ingredients, renewable energy in their facilities, and engagement in eco-friendly practices.
  5. Certifications: Organizations like USDA Organic, EcoCert, or COSMOS Organic issue certificates to companies that meet their required environmental and ethical standards. These certifications verify that the products are organic and are devoid of harmful artificial chemicals.
  6. Concentrated formulas: Concentrated formulas require less product per application. They also come in smaller packaging, thus reducing the environmental impact of transportation, packaging, and recycling materials.

5 Quality, Eco-Friendly, Non-toxic, and Natural Purple Shampoo Brands 

From our wealth of experience, we recommend these top five best natural purple shampoos with eco-friendly ingredients. We collated purple rain shampoo bar reviews in an attempt to answer the question – what's the best purple shampoo for yellowing gray hair?

1. Rahua Organic Natural Color Full Purple Shampoo 

This color-preserving shampoo is formulated with pure, plant-based ingredients. It makes hair fuller, gets rid of yellow-bleached coloring, and enhances hair color. The shampoo is infused with rahua oils, which nourish hair. It is scented with the natural fragrance of gardenia flowers. This shampoo keeps hair and scalp at their healthy, hydrated peak and has one of the best purple shampoo reviews.

Best for: This purple shampoo is best for maintaining hair color and improving hair texture. It has an alluring floral scent.

Pricing: $38

Packaging: 9.3 fl. oz.

Sustainability factor: Rahua Organic Purple Shampoo is made with natural ingredients. It is plastic and cruelty-free, with a concentrated formula for less consumption. Its recyclable glass bottle and the availability of refills make it an eco-friendly choice. They also have projects to protect the Amazonian rainforest and defend Galapagos endemic species.

Ingredients: Aqua, organic Aloe barbadensis leaf extract, Hibiscus sabdariffa flower extract, Eclipta prostrata extract and bilberry fruit extract, coco betaine, sodium alpha olefin sulfonate, sodium cocoyl isethionate, sodium chloride, sweet basil extract, vegetable glycerin, Gardenia jasminoides oil, Aroma, Organic Moringa Oleifera Seed Oil, Guar Gum, Kaolin Clay, Zinc Oxide, sucrose extract, morete fruit oil, rahua oil, flax oil, sunflower oil, hydrolyzed quinoa, cranberry oil. These natural ingredients replace the need for synthetic fragrances and colorings.

2. Ethique Tone It Down Brightening Purple Shampoo Bar 

The Ethique Shampoo Bar contains natural ingredients and is D&C dyes, palm oil, and sulfate-free. Its babassu, jasmine oils, and cocoa butter add shine and bounce to hair, and the beetroot extract gives a powerful color. Because of the lack of synthetic chemicals, there is very little lather, but it's great for blondes and silver hair. It's one of the best shampoos to remove yellow from white hair and, in our book, one of the best organic purple shampoos for gray hair. 

Best for: It is best used as a regular shampoo for sustainability and to prevent brass in hair.

Pricing: $17-$18

Packaging: 0.53 oz and 3.88 oz

Sustainability factor: The Ethique Purple Shampoo Bar is BCorp and CE.way certified and has a COSMOS NATURAL certified fragrance. It is vegan, backed by its PETA and Crueltyfree International approval. It also has a compostable plastic-free packaging. The company partners with various organizations to plant trees, preserve the ecosystem, and donate part of their sales to charity.

Ingredients: Cetyl alcohol, stearyl alcohol, behentrimonium methosulfate, coconut oil, mica, cocoa butter, vegetable glycerine, caprylic triglyceride, benzyl alcohol, panthenol, jasmine oil, dehydroacetic acid, natural fragrance, beetroot extract, benzyl benzoate, linalool, eugenol. 

3. Purple GrowPoo Purple Shampoo

This purple shampoo combines hydrating VegeMoist, strengthening babassu, fortifying oleic acid, and pH-balancing apple cider vinegar to make blonde highlights look fresher and brighter. It also kills dandruff-causing bacteria and nourishes your hair while stimulating the scalp. It is a good purple shampoo and conditioner for gray hair.

Best For: Hair growth and dandruff treatment while providing glow to hair.

Pricing: $33

Packaging: 16 oz

Sustainability factor: Purple Growpoo shampoo is made with botanical, vegan ingredients that are eco-friendly without animal harm.

Ingredients: Spring water, decyl glucoside, sodium lauroyl lactylate, Macadamia integrifolia, Persea gratissima, baobab, lemon, Nigella sativa, Cananga odorata, gluconolactone, sodium benzoate, Clitoria ternatea, xanthan gum, panthenol, fragrance oil, green tea extract, chamomile extract. These ingredients are all-natural and replace sulfates.

4. EverEscents

This product is 83.8% certified organic and boasts 99.36% naturally derived ingredients that give it a luxurious texture. This makes it one of the best non-toxic purple shampoos available. Its pigments derived from red sweet potato and blue gardenia berry make it a safe option for mild toning and one of the best natural shampoos for gray hair. 

Best for: Maintaining hair tone in between salon visits. It is a good fit for all hair types and colors.

Pricing: $32.95 (varies with size)

Packaging: 0.5 oz.-33.8 oz

Sustainability factor: EverEscents is cruelty-free, vegan-friendly, curl-friendly, and SAFE FOR COLORED HAIR certified, making it a safe option for all hair shades. It is packaged in 100% recycled milk bottles and offers refill options, making it a very environmentally friendly brand.

Ingredients: Aloe vera leaf Juice, glycerin, coco-betaine, sodium lauroyl methyl isethionate, sodium methyl cocoyl taurate, glycol distearate, rosemary extract, sage extract, linden extract, nettle extract, birch bark extract, horsetail extract, yarrow extract, panthenol, tocopherol, mixed berry flavor, citric acid, sea salt, polyquaternium-10, benzyl alcohol, potassium sorbate, sodium benzoate, Ipomoea batatas root extract, Gardenia jasminoides fruit extract. These ingredients are free of sulfates, silicones, artificial colors, fragrances and preservatives, parabens, formaldehyde, and drying alcohols.

5. Earthscure

This shampoo has been developed for all shades of silver, gray, and blonde hair. It leaves hair soft and shiny and eliminates yellow tones. The company offers a 100% money-back guarantee within 90 days of purchase.

Best for: Brightening gray hair and eliminating unwanted yellow tones.

Pricing: $29

Packaging: 8.4 z

Sustainability factor: This shampoo uses natural, cruelty-free ingredients with recyclable packaging. The Earthscure brand partners with the Plant a Tree foundation, planting various trees to alleviate hunger and combat deforestation. They also have a 100% wind-powered manufacturing facility, which makes them a very eco-friendly purple shampoo.

Ingredients: Aqua, sodium methyl cocoyl taurate, Cocamidopropyl betaine, decyl glucoside, coco-glucoside, glyceryl oleate, phenoxyethanol, ethylhexylglycerin, hydrolyzed quinoa, polyquaternium-10, otassium sorbate, fragrance, olive oil, linseed oil, squalane, sunflower oil, citric acid, seabuckthorn oil, Rosmarinus officinalis leaf extract, parfum, CI 60725, CI 60730.


Embracing natural purple shampoo is a journey of self-discovery and a nod to our planet's well-being. With each purchase of natural products, we emit vibes of positive change, inviting others to join in our natural hair care adventure. So, let's choose wisely, guided by conscious consumerism. In the enchanted world of purple shampoo, where botanical wonders meet sustainability, we shouldn't just seek beauty solutions for our hair but also a deeper connection to the beauty of our planet.

Frequently Asked Questions About Purple Shampoo

What is a good alternative to purple shampoo?

A good purple shampoo alternative is clarifying shampoo with blue or silver undertones. It neutralizes brassiness without depositing purple pigments and also maintains color and overall hair health.

Can you make your own purple shampoo?

Yes, you can make your own healthy purple shampoo. Mix a clarifying shampoo with a small amount of purple coloring or natural purple ingredients like purple cabbage juice or beet juice. Adjust the ratio until you achieve the desired purple hue, then use it as you would a regular purple shampoo.

Does purple shampoo work on gray hair?

Yes, the best purple shampoo for gray hair neutralizes any yellow or brassy tones. You may wish to know what purple shampoo does for gray hair and if purple shampoo is suitable for gray hair? Since gray hair is prone to discoloration from environmental factors, using organic gray hair purple shampoo can help maintain a cooler, more vibrant tone. These shampoos, provided they are organic, are great for the hair because they often contain natural oils and botanical extracts. What's the best shampoo for gray hair? – any natural gray hair shampoo will do.

What ingredient makes purple shampoo work?

The key ingredient that makes purple shampoo work is the purple pigments. Does purple shampoo work well? – Yes, it uses these purple pigments to counteract and neutralize hair's unwanted yellow or brassy tones. 

How do you make homemade purple shampoo?

To make homemade clean purple shampoo, mix clarifying shampoo with purple food coloring or natural purple ingredients like beetroot juice. Adjust the color, then transfer it to a bottle. Apply the shampoo to wet hair, lather, and rinse. Use as needed to neutralize yellow or brassy tones.

When should you not use purple shampoo?

Avoid using purple shampoo if you have dark or brunette hair, as it can leave a purple tint. There isn't any purple shampoo for black hair or the best purple shampoo for African-American hair. Also, if you have dry or damaged hair, limit your use to prevent further drying. If you are allergic to any ingredients in the purple shampoo, don't use it.

Are purple shampoos safe?

Yes, purple shampoos are safe for use when utilized as directed. 

Does purple shampoo work on natural hair? 

Yes, it works, but always follow the instructions and take note of the ingredients if you have any sensitivities or allergies. It is essential to perform a patch test before use and consult a dermatologist for any concerns.

Is there a purple shampoo that is free of sodium chloride?

Yes, there are purple shampoos that are free of sodium chloride. Sodium chloride (table salt) is sometimes added to shampoos as a thickening agent. However, some brands do not use it, which makes it suitable for sensitive scalp or hair concerns. These options are typically labeled as "sodium chloride-free" on the product packaging.

Why should you not use purple shampoo for every wash?

Using purple shampoo for every wash is not recommended because it can lead to over-toning, resulting in a purple tint. Overuse can also cause dryness or brittleness in hair. It's best to alternate purple shampoo with regular shampoo.

What happens if I leave purple shampoo in my hair for 30 minutes?

Leaving purple shampoo in your hair for 30 minutes or longer can lead to over-toning, resulting in a more intense purple hue. This is especially worse on lighter hair shades. Following the recommended leave-in time specified on the product is best for optimal results.

Does purple shampoo contain chemicals?

Yes, some purple shampoo contains various chemicals, including surfactants, preservatives, and stabilizers. Additionally, they contain purple pigments, which are synthetic or natural. However, some purple shampoos do not use these chemicals (such as those described in this article) and carry no risk of chemical effects. While some purple shampoos may advertise themselves as "sulfate-free" or "natural," it's essential to review the ingredient list.